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Portfolio case study: how to write it to sell

December 31, 2025•6 min read
Author: 7kar7son7 • Developer

A structure for project write-ups: problem, process, decisions, outcome and numbers.

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TL;DR

  • how to write a case study
  • For service businesses that want portfolio to convert.

Who this is for

  • For service businesses that want portfolio to convert.

Keyword (SEO)

  • how to write a case study

Case study structure

  • Client problem (1–2 sentences)
  • What we did (specific)
  • Outcome (results)
  • Tech stack

What numbers to include

  • Load time / Lighthouse
  • Conversion/leads uplift
  • Delivery time and scope

Common mistakes

  • Only screenshots
  • No outcome/CTA
  • Too much jargon

Want this implemented for your business?

About the author

Developer at DevStudio.it. Focused on performance, SEO and production-ready web apps.

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