TL;DR
Custom code gives full control, better performance, security, and flexibility than ready solutions. The one-time development cost pays off in long-term savings and better business results.
Who is this for
- Businesses looking for professional web solutions
- Business owners who want to avoid limitations of ready systems
- People deciding between ready solutions and custom code
SEO Keyword
custom code benefits, why custom code, custom code vs ready solutions, next.js benefits
What is Custom Code?
Custom code is a website or application written from scratch, tailored to specific business needs. Instead of using ready systems (WordPress, WooCommerce, Shopify), we create a solution specifically for you.
Benefits of Custom Code
1. Full Control
Ready Solutions:
- System limitations – you must adapt
- Plugin dependency – each feature = another plugin
- Lack of code control – you can't change how the system works
Custom Code:
- Full control over functionality
- You can do everything you need
- No system limitations
- Flexibility in development
2. Performance and Speed
Ready Solutions:
- Often slow loading (3-5 seconds)
- Large page size (2-5 MB HTML)
- Core Web Vitals problems (often 60-80/100 Lighthouse)
- Requires additional optimizations
Custom Code:
- Fast loading (< 1 second)
- Small size (< 100 KB HTML)
- Excellent Lighthouse scores (95-100/100)
- Optimization built-in from the start
3. Security
Ready Solutions:
- Frequent updates (WordPress, plugins, themes)
- Security vulnerabilities (popular = more often attacked)
- Plugin dependency (one outdated = risk)
- Lack of control over security
Custom Code:
- Full control over security
- Less attack surface
- Updates only when needed
- Own security measures
4. Flexibility and Functionality
Ready Solutions:
- System limitations – hard to do something custom
- Plugin dependency – each feature = another plugin
- Plugin conflicts – different extensions can conflict
- Premium plugin costs – some features require paid plugins
Custom Code:
- Full flexibility – you can do everything
- Features tailored to needs
- No conflicts – everything under control
- One-time development cost
5. SEO and Optimization
Ready Solutions:
- Heavy themes – often poorly optimized
- Code bloat – system generates a lot of unnecessary HTML
- Core Web Vitals problems – often poor Lighthouse scores
- Structure limitations – hard to optimize for SEO
Custom Code:
- Optimization from the start
- Clean, semantic HTML
- Excellent Lighthouse scores
- Full control over SEO structure
6. Long-term Costs
Ready Solutions:
- Hosting (often more expensive)
- Premium plugins ($50-300/year each)
- Premium themes ($50-200)
- Updates and maintenance (time-consuming)
- Performance problems (may require CDN, cache, VPS)
Custom Code:
- Hosting (often cheaper)
- No plugin costs
- One-time development cost
- Easier maintenance
- Better performance (fewer resources)
Custom Code Use Cases
1. Business Websites
- Full control over appearance and functionality
- Fast loading – better SEO
- Professional image
- Easy content updates
2. Online Stores
- Features tailored to business needs
- Fast loading – higher conversions
- Full control over purchase process
- Easy integrations with systems (ERP, CRM, warehouse)
3. Web Applications
- Features tailored to business processes
- Full control over logic
- Easy API integrations
- Scalability and performance
4. Portals and Platforms
- Features tailored to users
- Full control over functionality
- Easy expansion
- Performance optimization
When to Choose Custom Code?
Choose custom code if:
- You need a professional solution – image and performance matter
- You have specific requirements – custom features, integrations
- Speed matters – Core Web Vitals, SEO, conversions
- You want full control – security, functionality, appearance
- You plan to grow – easier to add new features
- You want to save long-term – no plugin costs, better performance
When is Ready Solution Enough?
Ready solution (WordPress, Shopify) is enough if:
- You have a simple project – blog, small business card
- You have limited budget – need quick, cheap solution
- Performance doesn't matter – low traffic, simple features
- You don't plan to grow – project should stay simple
Technologies for Custom Code
Next.js (React)
- Fast loading (SSR, SSG, ISR)
- Excellent SEO
- Easy scaling
- Large community
TypeScript
- Type safety
- Easier maintenance
- Fewer errors
- Better IDE support
Prisma (Database)
- Type-safe queries
- Easy migrations
- Automatic types
- Support for many databases
Summary
Custom code gives full control, better performance, security, and flexibility than ready solutions. The one-time development cost pays off in long-term savings and better business results. For professional projects, it's the best choice.
Want a Professional Solution with Custom Code?
- Contact us – we'll create a solution tailored to your needs
- See our work – examples of professional projects
- Check prices – transparent pricing