TL;DR
- google analytics 4 ga4 setup configuration 2026
- For website owners who want to measure traffic and conversions in Google Analytics 4.
Who this is for
- For website owners who want to measure traffic and conversions in Google Analytics 4.
Keyword (SEO)
- google analytics 4 ga4 setup configuration 2026
GA4 installation
- Create GA4 account in Google Analytics
- Add GTM or gtag.js code
- Verify installation in GA4 DebugView
Event configuration
- Automatic events (page_view, scroll)
- Enhanced events (click, video)
- Custom events (form_submit, purchase)
Conversion tracking
- Conversion goals (forms, purchases)
- E-commerce tracking (products, cart)
- User journey and funnels
Reports and insights
- Users and behavior report
- Events and conversions report
- Data export to BigQuery
FAQ
Is GA4 free?
Yes, GA4 is free up to 10 million events/month. After that: $0.50 per 1000 events.
How long does GA4 configuration take?
Basic installation: 30 minutes. Full configuration with events and conversions: 2-4 hours.